In the 1990s, fresh air from a can was still a gag in satires by Mel Brooks. Today it’s reality. Air farming is a current trend in which fresh air is “harvested”, packaged and sold in jars, bottles or cans – usually to people in cities struggling with severe air pollution. Rare earth elements that are needed as parts for many smartphones and other technical devices continue to be raw materials in high demand. The same should be true for clean air. And once again, Hollywood rises to the occasion: Arnold Schwarzenegger warns against the effects of air pollution. In 2020 it will be the third leading cause of premature deaths. ATMOS – the city of airs – is a prototype at the right time.
ATMOS already has many supporters who are using their means to help transform a vision into reality. The latest patron is Wolfgang Altmüller, Chairman of the Executive Board at VR meine Raiffeisenbank eG and CEO of RT / Raiffeisen Touristik Group GmbH, whose donation is now assisting people affected by mucoviscidosis and who wants to accompany ATMOS as a strategic sales partner for the long term.
A business trip to California, or more precisely: Silicon Valley – the magical place for innovation and digitization. And so many answers to questions we never dared ask: What does it feel like to fly through New York like a bird? Can’t my fridge shop on its own? Can we transfer ourselves to anywhere in the world as a hologram? Silicon Valley has a fascinating answer to all these questions. And then I caught myself wondering: “And what’s your answer to mucoviscidosis, Silicon Valley?” I thought I was standing at the Oracle of Delphi of the digital age. So much innovation, so much research money, so many new approaches... – and still nothing that can release my daughter from this (still) incurable genetic defect and project hope to everyone affected by it? But there is! We just have to rephrase the question.
With over 400 sites in more than 100 countries, PKF hotelexperts is one of the largest and internationally recognized market leaders in hotel and tourism consulting. The team is helping ATMOS search for suitable locations. A few places are already being carefully considered. At the same time, the reporting about ATMOS is drawing additional potential partner organizations.